Smoke & Odor Removal in Norcross, GA
It's exhausting when a smell comes back after scrubbing and a rented machine. Most of the time, the source is still in the pad, insulation or framing. We find it, remove what has to come out, then treat what's left. Before treatment starts, we tell you plainly whether you need to leave the house and when it's safe to return.
- Written estimate before work starts
- Norcross office, serving Gwinnett & metro Atlanta
Real photos from our jobs
No stock photos. These are our crews on recent water, sewage and fire jobs around Atlanta.
Moisture readings 
Containment 
Flood cuts 
Fire damage 
HEPA air filtration 
Cleaning the framing 
Wet drywall removed 
HEPA vacuuming 
Fire tear-out 
Antimicrobial treatment 
Structural drying 
Removing wet materials 
Contents pack-out 
Dehumidifiers 
Full PPE 
Demo 
Ready for rebuild 
Opened for drying 
Detail cleaning 
Our equipment 
Debris hauled out 
Drying the cavities 
Basement cleanup 
Cleaned and dried 
On the job
Google Reviews
50 reviews, and every one is five stars.
“Reasonable price. Thank you Lamar for the professional good service. I recommend this company to anyone needing Restoration services.”
“Angie, Colin and the crew were absolutely AMAZING!!! I had a fire in my home and from beginning to end they helped me and…”
“Angie Givins was so helpful and nice. She helped out so much on my situation. Just cannot say enough nice things about her, she is the best.”
“A+ for responsiveness, constructive communication & professionalism.”
“Quick to respond and incredible to work with. Everyone was polite and professional from start to finish. Specific shout outs to Angie and Colin, both of whom made the process extremely easy!”
“They did a wonderful job! They stayed focus on the task at hand. Highly recommend them💗”
“I have had the pleasure of witnessing the professionalism from ASAP Restoration. The quality of the work was superb!…”
“Great service and incredibly friendly. Love Angie!!”
“I had a great experience with ASAP restoration. They worked extremely well, timely, respectfully, taking care of all. Special thank you for Colin and Rebeca always with an amazing attitude!”
“I can't recommend ASAP Restoration highly enough! After my basement flooded, they were a breath of fresh air during a…”
“Very nice. Worked very hard. I would use them again. Very friendly!”
“ASAP handles all of my items professionally and with care. They made a very stressful situation a little easier to get through. Everybody is very friendly and does their job well!!!”
“The workers came to my home and done the work very efficiently remove all debris and they were very professional. I would gladly use them again if the need arise”
“A great people who do things rightly. The service from this staff was professional and very helpful and timely.”
“The crew that I had was kind friendly and courteous. Rosie, Raphael, George and Cuilli if I ever had to pack and un pack I would request them. They are GREAT!!!”
“I highly recommend ASAP. They went over and beyond when my home flooded and they were very timely and efficient. I love…”
“Excelente trabajo, hicieron una demolición y limpieza impecable en mi casa, 100% recomendados”
“Packed, stored, and unpacked furniture during work to fix damaged floors. Handled everything carefully and were very professional.”
“I had a water heater leaking had to be replaced. This company came in removed damaged floors and faceboard. They had…”
“Asap restorations is amazing! We had a bad grease fire and they came through and cleaned EVERYTHING! They have helped our family greatly during this difficult time.”
“Angie and her team are TOP NOTCH! They were so considerate and did an amazing job. We had to pack out and pack in a…”
“As rental property manager of over 40 homes, I've used ASAP several times. Then, I unfortunately had a pipe break in my…”
“Had a very positive experience! They were prompt with their response & went over & above with their help, very friendly & super helpful. They make a bad experience a good one! Highly recommend their services!”
“ASAP is an EXCELLENT company. They were at my home within the hour to start drying out my home. They are very…”
A smell that won't go away? Get help from a team you can trust
You don't need to decide anything today. The first visit is an assessment. It starts with finding where the smell is coming from, not selling you a treatment package.
Until then, a few things not to do. Don't run a rented ozone generator with people or pets in the house. Don't paint over a smell. And don't keep adding sprays and candles, because they make it harder for us to trace the source.
We work from our Norcross office across Gwinnett and metro Atlanta. Call when it suits you.
Can we help with the odor in your home or business?
Usually, yes. Odor is a symptom. Something is giving it off, and the work is finding that something. We help with:
- Smoke smell after a house fire, or after a neighbor's fire came through a shared wall
- Pet urine that soaked through carpet into the pad and subfloor
- Odor that stayed after a sewage backup was cleaned up
- A musty smell with no obvious cause. That can be hidden mold, so we may start with mold inspection
- Odors in a rental between tenants, from smoking or pets
- Decomposition odor after an unattended death. The biohazard cleanup goes through a partner we coordinate, and we handle the odor work after
Air fresheners mask the smell for a few hours. Bleach doesn't break down urine. Neither one reaches the pad under the carpet or the insulation behind the drywall.
What our odor removal service includes
- Find the source. We check the pad, the subfloor, wall cavities, attic insulation and the ducts until we know what's holding the smell.
- Remove what can't be cleaned. Soaked pad and smoky insulation come out, and so does urine-stained drywall. This step does most of the work.
- Clean what stays, using chemistry matched to the source, like enzyme cleaners for urine and degreasers for protein smoke residue.
- Treat the odor that soaked into the structure. We use foggers and electrostatic sprayers to reach surfaces and gaps a cloth can't, with a deodorizer that fits the source and the space.
- Seal affected framing, subfloor or drywall with an odor-blocking primer.
- Clean the HVAC if it's spreading the smell, handled by a duct-cleaning partner we coordinate.
- Verify. We check again with the house closed up and warm, because that's when a leftover source shows itself.
If soot is still on the walls, that cleaning comes first, through our smoke damage cleaning service. Mold is handled under mold remediation.
Want someone to take a look?
- Written estimate before work starts
- Photos and records you can give your insurer
Removing the source, or just masking it?
Masking adds a stronger, nicer smell on top. Removal takes out what's producing the odor. When the source stays, the smell returns, often on hot, humid days when heat drives it out of the materials holding it.
Ozone needs a straight answer. The EPA says ozone can damage the lungs and trigger asthma. At concentrations safe to breathe, it does little to remove odor, and it can react with other chemicals in the air to create new ones. Higher concentrations are sometimes used in unoccupied buildings after fires, with controls so no person or pet is exposed. It also wears down rubber and fabric. I don't like vague ozone advice, because vague is how people end up using it wrong.
So before any treatment, we tell you whether it's meant for occupied spaces. If it isn't, people and pets leave, and we confirm the space is ventilated and checked before anyone returns. We don't give re-entry times over the phone. In an apartment or townhome, we account for shared walls and the neighbors' air, too.
Who will arrive, and how we determine what needs attention
An IICRC-certified technician from our Norcross team walks the space and maps where the smell is strongest, room by room. They'll check behind outlet covers on affected walls, under carpet edges and inside return ducts, then the attic.
Before any work, they'll show you what they found and explain the method they'd use, plus any limits on being in the house during treatment. You decide from there.
- IICRC-certified technicians
- Norcross office
- Hablamos español
Clear information about pricing, documentation and next steps
The cost depends on what has to be removed, how much area is affected, which treatment method fits and how many equipment days it runs, plus any sealing. A small pet area and a whole house of smoke odor are very different jobs. You get a written scope that names the method and lists each step, and you approve it before anything starts.
We provide photos of the source, notes on what was removed and itemized invoices. Odor after a covered fire is usually part of the fire claim. Pet odor is commonly excluded. We can't promise what your policy covers. If insurance pays less than the invoice, you're responsible for the difference. That's why documentation matters, and why it helps to use a company that works claims with every major carrier, like we do.
Questions people ask us
Why does the smoke smell keep coming back after cleaning?
Because something still holds it. Smoke settles into insulation, wall cavities, ducts and the back side of drywall, and surface cleaning doesn't reach there. Heat and humidity push it back out, which is why it's worse on a warm afternoon. Removing or sealing the source is what stops it.
Is it safe to run an ozone machine in my house?
The EPA says ozone can damage your lungs and worsen asthma, and at levels safe to breathe it does little to remove odors. In EPA testing, consumer units pushed indoor levels well past health limits even when used as directed. We don't recommend running one yourself, and we don't give DIY run times.
Can we stay home while you treat the odor?
It depends on the method. Some treatments are designed for occupied spaces, and others mean people and pets stay out until the space is ventilated and checked. We'll tell you which one we're using and the re-entry steps before we start.
Can you get pet urine smell out without replacing the floor?
Sometimes. Urine usually soaks through carpet into the pad and then the subfloor. The pad almost always has to go. A lightly affected subfloor can often be cleaned and sealed, but badly soaked particleboard is usually cut out and replaced.
Will insurance pay for odor removal?
Odor from a covered fire is usually handled as part of the fire claim. Pet odor is commonly excluded on standard homeowners policies, and sewage odor depends on whether you have a water backup endorsement. We can't promise coverage, but we'll document the cause for your adjuster.
Do air fresheners or bleach help?
They cover the smell for a while. Bleach doesn't neutralize urine, and fresheners just add a second scent on top. Once the fragrance fades, the original odor is still there.
Related services
Call about odor removal today
Tell us what the smell is like, when it started, what you've already tried and whether anyone is living in the space, including pets and neighbors on the other side of a shared wall. We'll confirm whether it's something we handle, find a time that works and explain what the technician will check first.
- Written estimate before work starts
- Photos and records you can give your insurer